Top 4 Tips Make content pages for your site and put AdWords on them

Make content pages for your site and put AdWords on them. 

Assuming your page is a decent one, the more pages you have displaying AdWords, the more money you'll earn.

If you already have a website, display AdWords on more pages.

And it’s especially good if these content pages are very clearly focused. Then, Google will be able to serve highly relevant AdWords to your users. 

This means your visitors will be more interested in the ads, which results in higher click through rates and more money for you.

Tip #3: Whenever you can, use higher paying keywords. 

Obviously, you'll earn more if the average AdWord that Google displays pays more per click.

  

The question is: how do you get Google to display higher paying keywords?

Well, for one thing, don't get greedy and create pages on unrelated keywords just because they pay more. In other words, don't create a page on 'cell phone plans' on your motorcycle tire site just because 'cell phone plans' pays more than ‘motorcycle tires.

How to find out which keywords pay best? If you're a Google AdWords advertiser, you can log into your AdWords account and experiment.

If you're not an AdWords advertiser, use a free tool at the pay-per-click search engine, Overture.

Overture’s tool lets you see what advertisers are paying on Overture for each keyword. Sure, Overture and Google don’t pay the same.  But they’re not all that different, and this tool can give you a general idea of which keywords will pay more than others.

 Tip #4: You want to make new pages with higher paying 

keywords.

Sometimes, selecting different keywords on the same topic can really make a difference in earnings.  

       Pretend you have a gardening site and you want to create some new pages.  

       By carefully selecting which topics to focus on first, you can dramatically increase your income.  

       With the Overture tool mentioned above, you can find out that 'water gardening' currently has a maximum price of $0.50, while 'gardening zone' is only $0.05. That means you can earn 10 times more by creating a page on 'water gardening' than 'gardening zones'!   Which one to choose…yeah, that’s tough! 

       What you want to do is use information to decide which relevant keywords to focus on as you go through the process of making new pages for your site.

Making Money with Google AdSense | Tips Start now! Making Money with Google AdSense

Making Money with Google AdSense -- Tip #1: Start now! 

It’s as easy as falling off a log to generating revenue with Google AdSense. After you're accepted to the program, just add a few lines of html code to your site (Google shows you how once you're accepted)

Within a few minutes, your site will begin displaying AdWords, and so you can start making money. Each day you wait means you don’t make the bucks you could.  So start now.

Reviews of movies, books, music and other

Reviews of movies, books, music 

This is perhaps the easiest category to get content for.  If you have friends who are movie, book, or music fans, they’ll probably write reviews for free just for the thrill of seeing their stuff on a site.

Also, this is a never-ending source of content, since there are always new movies, books and music coming out.  Contrast that with dog breeds—once you’ve written everything there is to say about every known breed, you have to wait for them to come up with a new breed!

If you want to have some fun, you can review movies yourself.  And actually, if you’re running your Google adsense site as a business, you may even be able to deduct the cost of movie tickets from your taxes.Check with a tax consultant to make sure, though.

Music is easy, too, especially if you live in a town that has lots of live music or festivals.  If not, you can buy used cd’s online, listen, and review.  In fact, you could even hire a high-school kid to do this, but check their writing skills first.

Books are a little harder, since they take more time to review and cost more than cd’s and movie tickets.  However, you can paraphrase what others have said if you’re clever and don’t violate copyright.

News Stories put in your site

News Stories 

Your site can become a news source for the latest developments and happenings in certain niche area by providing timely news on topics of interest to your readers.  I’m not saying you can be the next CNN or MS-NBC, because that takes building a huge operation.  But what you can be is, for example, the CNN of the karate world, or the ABS-News of the bonsai tree hobbyists.

What you’ll want to do is create a separate section of your site to deal with industry news. Or, devote an entire site to news updates. There are many ways of presenting news:

• As a feature article

• As short news clips, with a link to the full story

• As news stories, where each item is explained at lengthHowever you decide present the news, make sure you give it your own personal style.  Check out salon.com.  Has its own style, doesn’t it?  Now look at drudgereport.com.  That’s another style. Make yours interesting, personal, chatty, fun, unique, or all of these – just make it yours. Make sure your news is relevant, useful to your reader, and timely. Old news ain’t no news at all, it’s history!  So how do you get news?  By:

• Subscribe to eZines on your subject or topic

• Sign up for e-mail news delivery services

• Register to get regular press releases on your topic

• Surf the web for new news items

• Get news from newspapers, magazines and books

• Go to conferences, workshops or seminars and write about what you see and who you talk to. 

How To Get Content

To Get Content 

1. Offer to pay guest authors for their work.  A guest author could be someone you found on your bulletin board who happens to write well.

2. Exchange articles with the guest author’s site. Your site visitors benefit by providing them with another point of view. And you might just gain some new regular visitors from your guest author's site!

3.  Make sure you get exclusivity. When someone writes for you, make sure they won’t submit that same article to dozens of other Websites and newsletters. When your site publishes exclusive content, you have opportunities for syndication in other publications, online and off, and you gain a lot of reader loyalty.

Full-length Feature Articles

Full-length Feature Articles for Example

This is the most common and in many people’s opinion one of the best forms of content. Depending on what your site is like, the articles could be long or brief, formal or chatty, technical or entertaining.  

Here are some tips: 

• Keep it short.  While there aren't any hard and fast rules, you should keep these articles below 1200 words. If they are longer, make them into multi-part features.  People hate to have to scroll down a lot.

• Articles should be relevant to your site.

• Articles ought to educate, entertain or inform. Don’t overwhelm people; stick to one or two ideas.

• Refrain from rehashing an article you've read somewhere else. By publishing something that’s new, you up the value and credibility of your site.

What Kind of Content Should I Put Up

What Kind of Content Should I Put Up? 

Any kind you want, of course, since we’re talking about the internet.  But seriously, you’ll want to give this topic some consideration, since there’s more interest in some topics than others.

You know the people who are your audience, since ideally you’re talking about something you know about.  For instance, if you’re talking about Ultimate Frisbee, it’s because you play it.  So you know what other Ultimate people are like, and what they want to know and what they find entertaining.

Once you know that, you can decide about which types of content will best serve their needs and how to go about finding or creating it. Here are some general categories to get you started with your brainstorming:

• Editorials

• Feature articles

• Political opinion

• News stories

• Art galleries

• A conglomeration of the best content

• Reviews of movies, books, music

• Interviews

• Interactive features - polls, feedback,

discussion groups, forums, chat

Editorials

Editorials are the opinion of someone who’s seen as an expert in the field-- (either you or a guest contributor).  This makes good content because people like to respond to it, either by agreeing with or opposing the writer. This can make for an exciting page, and you’ll probably have to moderate it.

Give your people a way to make their views known; put up a bulletin board or guest book on your site. People will come back to read other responses to their comments. And you can use this feedback from your audience by incorporating it into a follow up article in the future. 

For instance, is everybody complaining about a new government travel policy?  Do an article on it, since clearly that’s something people are talking about so they’ll want to read about it. 

Regular updates are critical to your site

Regular updates are critical to your created site

Nothing is deader than a website that looks like somebody’s forgotten about it.  Regularly updating or modifying your site content gives you a big advantage over the competition. Web surfers will keep on coming back to your site if they notice that there’s always something new to see, learn, or enjoy each time.

The purpose of having a content-rich website

The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them.

You might think it’s lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content.  In order to make money from Google AdSense, you need to grasp that concept.  Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs.

But unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary.  The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, educational or just downright funny as hell or entertaining in some way.

What are Content-Rich Sites

What are Content-Rich Sites and Why Have One? 

A content-rich site is one that has lots of informative articles up at it, usually centered around a theme.  Most sites can’t quite pull off being WikiPedia, so they specialize.  For instance, you could do a site for dog owners.  Possible articles on that site would cover

• How to figure out what kind of dog you want 

• Where to get a dog 

• How to deal with a puppy 

• Life stages of a dog 

• House-training puppies 

• Dog training 

• What to feed dogs 

• Whether to get more than one dog 

• How to socialize dogs with other dogs and with cats 

• Exercise needs of dogs 

• Training dogs to do tricks 

• Treating fleas 

• Common dog ailments and when to go to the vet 

• Dog nutrition 

• Taking your dog on a trip 

• Getting a pet sitter or boarding your dog if you don’t take him on a trip

The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes.  This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal.  To give you an idea, a single page in a published novel has about 300 words

Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world.  It is to have a site that people will come back to so that they will see the Google AdSense ads, and click on them, and then you will get checks in the mail.    That’s a key point, so I’m going to repeat it:

Building Content Rich Sites

Building Content Rich Sites link building

First off, why would you want to build content-rich websites?  The short answer is “Because it keeps people on your site for awhile, it makes them come back, and they tell their friends about that site.

But why?  Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two.  Thus, while they’re reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround that articles

And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new

The worst thing in the world to have is a stagnant website that never changes.  People will visit it exactly twice—the first time to check it out, and the second one to see what’s changed—and when they find out it hasn’t changed, they most likely won’t come back.  Ever.

Make a Lot of Money off Adsanse ad,s

Am I Going to Make a Lot of Money Off of This? 

While we can’t guarantee results, of course, since a lot of your success lies in your own hands, we wouldn’t have written this book if we didn’t believe in the power of Google AdSense.  A lot of webmasters are making a lot of money off of AdSense, and there’s no reason you shouldn’t be one of them.

The amount of money you can make with Google AdSense mainly depends on what user needs your Website fills. For instance, a site about women’s issues can make some serious bucks on AdSense because of the high level of competition for related keywords.

The CPC (cost per click) is the amount you get paid every time a user clicks on one of those ad banners.  CPC rates for competitive keywords can be more than $1, which translates directly to your site’s earning potential within the program. 

However, if you’re in a less competitive market, you’ll make less money—that’s just a fact of life. Still, it’s unusual to see anyone using Google AdSense report earnings of less than an effective $1 CPM (cost per 1000 impressions), and the average runs in the range of $4-$5 CPM. Some people are making an effective CPM of $15 or more with AdSense. Oh, and best yet, this is all after Google takes its commission.

About that commission…commission is definitely one thing is that’s a little bit ambiguous with AdSense. Google doesn’t publicize it’s “cut”, and only displays thepublisher’s cut in proprietary member reports, so getting good, accurate information on this has been difficult.

To date, comparisons of AdWords rates with AdSense earnings add up to commissions of between 40% and 60%. People speculate all the time on user boards as to why Google refuses to publish its commission rates, but no one has the answer. It might have something to do with legal reasons or it could just be that Google wants to retain the ability to change rates without having to send out an announcement about it each time, which costs money. 

Users Saying about AdSense

What are Users Saying about AdSense? 

It’s one thing to hear about all the great advantages Google AdSense offers, including how it can make money for you in your sleep.  But it’s another thing to hear comments from real, live people.  Here are a few of my favorites.
• “We’re seeing this impressive new revenue stream without incurring any cost. We’re maximizing our previously unsold inventory, and our revenue per page figure continues to grow.”  - Scott Zucker, Executive VP and COO, Intelligent Content Corp, PetPlace.com
• “It took no time at all to copy and post the code on individual pages, and it fits well with our content management system and with the look and feel of all our pages.”  - Steve Larson, Founder, Our-Hometown.com
• “Instead of spending money to hire an additional sales rep to sell ad banners, Google ads have become a virtual sales tool for us. Now we’re able to reap thousands of dollars in additional advertising revenue each month that we would very likely have missed without Google AdSense.”  - Robert Hoskins, Editor and Group Publisher, Broadband Wireless Exchange
• “Google shows targeted ads reflecting the sorts of information and services SeatGuru visitors want. For a small business like mine, this is the best approach to advertising. You set it up easily, it automatically serves relevant ads, and it takes very little of my time.”  - Matt Daimler, Founder, SeatGuru.com

Kinds of Ads Will I Get on My Site?

What Kinds of Ads Will I Get on My Site? 

Obviously, there are some kinds of ads you wouldn’t want to have on your site, such as pornographic ones or ads for sleazy multi-level marketing schemes that scream “Make $30,000 a month just for watching TV!” in big red letters

Well, you can put your mind at ease.  Google has an ad review process that checks the ads they send to your site.  This process ensures that the ads that you serve up are family-friendly and that they comply with Google’s strict editorial guidelines         

Google’s ad-screening team combines sensitive language filters, input from site owners like you, and a team of linguists with good old common sense to filter out ads that could be inappropriate for your content.  And if that’s not enough, you have to capability to block competitive ads and choose your own default ads.   That’s another nice feature: Google kind of lets you run your own show. 

Now, another thing you might be concerned about is whether the ads will clash with the look, feel, and colors scheme you’ve got going with your site.  Don’t worry.  You can customize the appearance of ads and choose from a wide range of colors and templates. Same thing goes for your search results page. And reports are customizable

too. Google provides flexible reporting tools that allow you to group your pages any which way you want.  

That means you can view your results by URL, domain, ad type, category and more so that you can figure out where your earnings are coming from

What Can it do for Me?

What Can it do for Me? 

In three words, earn you money.  More relevant ads on your pages translates into more clicks—and more money that you receive.

Google will pay you. If you’ve set up your own sales team, you’ll get an additional benefit: AdSense complements their efforts.  It doesn’t compete with them.  With AdSense, you get a reporting page that gives you a breakdown on how your ads are doing and what they’re bringing in. 

Google has a huge advertiser base, so they have ads for all kinds of businesses and for just about every type of content no matter how broad or specialized it is. And since Google provides the ads, you don’t have to spend time talking to your advertisers.

AdSense represents advertisers that span the spectrum.  These advertisers range from large global brands to small and local companies. And ads are targeted by geography so global businesses can display local advertising easily. One more thing: you can use AdSense in many languages.

 So how does AdSense figure out how to do all this targeted advertising?  Well, AdSense has the ability to deliver relevant ads because the gurus at Google understand how web pages really work and they’re continually refining their technology to make it smarter all the time.

For example, some words can have several different meanings depending on context. You’ve seen this happen with “two” and “too” and “to.”  Google technology is smart enough to understand these distinctions from the context that the word appears in, so you get more targeted ads.

When you put a Google search box on your site you start making money off of web searches that people do on your site. This ability to search off of your page keeps them on

your site longer—since they can search from right there where they are—and it will only take you a few minutes to get AdSense up and running.   The best part, of course, is that AdSense is free for you to use.

Basic Management Skills | Top Basic Management Skills | Management Skills

Top Basic Management Skills

Overview

•             Planning, organizing, staffing, directing, coordinating, reporting: necessary but not sufficient

•             Need human interaction skills

–             Respect

–             Understanding

–             Involvement

PLANNING

ORGANIZING
STAFFING
DIRECTING
COORDINATING
REPORTING   

Types of plan

•             Comprehensive

•             Annual work plan

•             Long-range plan

•             Strategic planning

  

PLANNING

ORGANIZING
STAFFING
DIRECTING
COORDINATING
REPORTING 

Prior organizational decisions

Make organization work for you

Make organization match reality

PLANNING

ORGANIZING
STAFFING
DIRECTING
COORDINATING
REPORTING  

Have a plan

Work with HR department

Work with what you have

Assess strengths and weaknesses

Match personalities to jobs

PLANNING

ORGANIZING
STAFFING
DIRECTING
COORDINATING 
REPORTING

The need for reports

The need for focus

The need for brevity

The need for clarity

 

PLANNING

ORGANIZING
STAFFING
DIRECTING
COORDINATING
 REPORTING

Types of problems

Productivity

Behavior

Understanding human behavior

Respect

Listen

Involve

 

PLANNING

ORGANIZING
STAFFING
DIRECTING
COORDINATING
 REPORTING

Coordinating vs. Controlling

Control processes

Coordinate people

Functions

Decentralized operations