The purpose of having a content-rich website

The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them.

You might think it’s lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content.  In order to make money from Google AdSense, you need to grasp that concept.  Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs.

But unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary.  The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, educational or just downright funny as hell or entertaining in some way.