Your site can become a news source for the latest
developments and happenings in certain niche area by providing timely news on
topics of interest to your readers. I’m
not saying you can be the next CNN or MS-NBC, because that takes building a
huge operation. But what you can be is,
for example, the CNN of the karate world, or the ABS-News of the bonsai tree
hobbyists.
What you’ll want to do is create a separate section of your
site to deal with industry news. Or, devote an entire site to news updates.
There are many ways of presenting news:
• As a feature article
• As short news clips, with a link to the full story
• As news stories, where each item is explained at lengthHowever
you decide present the news, make sure you give it your own personal
style. Check out salon.com. Has its own style, doesn’t it? Now look at drudgereport.com. That’s another style. Make yours interesting,
personal, chatty, fun, unique, or all of these – just make it yours. Make sure
your news is relevant, useful to your reader, and timely. Old news ain’t no
news at all, it’s history! So how do you
get news? By:
• Subscribe to eZines on your subject or topic
• Sign up for e-mail news delivery services
• Register to get regular press releases on your topic
• Surf the web for new news items
• Get news from newspapers, magazines and books
• Go to conferences, workshops or seminars and write about
what you see and who you talk to.
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