1. Offer to pay guest authors for their work. A guest author could be someone you found on
your bulletin board who happens to write well.
2. Exchange articles with the guest author’s site. Your site
visitors benefit by providing them with another point of view. And you might
just gain some new regular visitors from your guest author's site!
3. Make sure you get
exclusivity. When someone writes for you, make sure they won’t submit that same
article to dozens of other Websites and newsletters. When your site publishes
exclusive content, you have opportunities for syndication in other
publications, online and off, and you gain a lot of reader loyalty.
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