First off, why would you want to build content-rich
websites? The short answer is “Because
it keeps people on your site for awhile, it makes them come back, and they tell
their friends about that site.
But why? Well, for
one thing, people will stay on a content-rich site because it takes awhile to
read an article or two. Thus, while
they’re reading the material, their peripheral vision (off to the sides)
notices little ads that happen to surround that articles
And
if people start to realize that a certain site has good content that they like,
and in particular, different content that constantly changes and is updated,
then they’ll check back to see what’s new
The
worst thing in the world to have is a stagnant website that never changes. People will visit it exactly twice—the first
time to check it out, and the second one to see what’s changed—and when they
find out it hasn’t changed, they most likely won’t come back. Ever.
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