Assuming your page is a decent one, the more pages you have
displaying AdWords, the more money you'll earn.
If you already have a website, display AdWords on more
pages.
And it’s especially good if these content pages are very
clearly focused. Then, Google will be able to serve highly relevant AdWords to
your users.
This means your visitors will be more interested in the ads, which
results in higher click through rates and more money for you.
Tip #3: Whenever you can, use higher paying keywords.
Obviously, you'll earn more if the average AdWord that
Google displays pays more per click.
The question is: how do you get Google to display higher
paying keywords?
Well, for one thing, don't get greedy and create pages on
unrelated keywords just because they pay more. In other words, don't create a
page on 'cell phone plans' on your motorcycle tire site just because 'cell
phone plans' pays more than ‘motorcycle tires.
How to find out which keywords pay best? If you're a Google
AdWords advertiser, you can log into your AdWords account and experiment.
If you're not an AdWords advertiser, use a free tool at the
pay-per-click search engine, Overture.
Overture’s tool lets you see what advertisers are paying on
Overture for each keyword. Sure, Overture and Google don’t pay the same. But they’re not all that different, and this
tool can give you a general idea of which keywords will pay more than others.
Tip #4: You want to make new pages with higher paying
keywords.
Sometimes, selecting different keywords on the same topic
can really make a difference in earnings.
Pretend you
have a gardening site and you want to create some new pages.
By carefully
selecting which topics to focus on first, you can dramatically increase your
income.
With the
Overture tool mentioned above, you can find out that 'water gardening'
currently has a maximum price of $0.50, while 'gardening zone' is only $0.05.
That means you can earn 10 times more by creating a page on 'water gardening'
than 'gardening zones'! Which one to
choose…yeah, that’s tough!
What you want
to do is use information to decide which relevant keywords to focus on as you
go through the process of making new pages for your site.
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