While we can’t guarantee results, of course, since a lot of your success lies in your own hands, we wouldn’t have written this book if we didn’t believe in the power of Google AdSense. A lot of webmasters are making a lot of money off of AdSense, and there’s no reason you shouldn’t be one of them.
The amount of money you can make with Google AdSense mainly
depends on what user needs your Website fills. For instance, a site about
women’s issues can make some serious bucks on AdSense because of the high level
of competition for related keywords.
The CPC (cost per click) is the amount you get paid every
time a user clicks on one of those ad banners.
CPC rates for competitive keywords can be more than $1, which translates
directly to your site’s earning potential within the program.
However, if you’re in a less competitive market, you’ll make
less money—that’s just a fact of life. Still, it’s unusual to see anyone using
Google AdSense report earnings of less than an effective $1 CPM (cost per 1000
impressions), and the average runs in the range of $4-$5 CPM. Some people are
making an effective CPM of $15 or more with AdSense. Oh, and best yet, this is all
after Google takes its commission.
About that commission…commission is definitely one thing is
that’s a little bit ambiguous with AdSense. Google doesn’t publicize it’s
“cut”, and only displays thepublisher’s cut in proprietary member reports, so
getting good, accurate information on this has been difficult.
To date, comparisons of AdWords rates with AdSense earnings
add up to commissions of between 40% and 60%. People speculate all the time on
user boards as to why Google refuses to publish its commission rates, but no
one has the answer. It might have something to do with legal reasons or it
could just be that Google wants to retain the ability to change rates without
having to send out an announcement about it each time, which costs money.
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